Showcase Website for Dance Company

Web Platform • Arts • Showcase Website • UI/UX • Branding

Tools: Figma, Miro, Trello

Client

Mouvement Libre

My Role

Product Designer

Duration

3 Months

Project Focus

Web Platform, Arts, Showcase Website, UI/UX, Branding

The Challenge

The dance company "Mouvement Libre" is based in Lisbon. They offer contemporary performances, public workshops, and regular classes for dancers. ‍They aim to: ‍Increase their online visibility. Present a professional and artistic image consistent with their identity. ‍ ‍Objective: ‍Create a showcase website to promote their performances and classes. Improve the user experience , strengthen their brand with minimalist aesthetic.

Integrated Showcase & Booking Platform

Developed a visually appealing website using Shopify as a headless CMS, integrated with a custom booking system. This allowed for seamless management of products, artisan profiles, and class schedules.

Key Project Steps

Market Analysis

Identifying user pain points and friction areas that contribute to a high bounce rate, with the goal of continuously improving the experience all the way through to booking.

User centered

My UX/UI method for the app was user-centered, focusing on key points to enhance usability and experience. I employed a formal structure for the overall design process, complemented by informal, regular feedback loops with users.

Flow Diagram

Creating an intuitive booking flow for workshops.

The Power of Backblur in UI

Enhanced Readability: Backblur helps to highlight key information while preserving visual hierarchy with modern aesthetics

Dark Mode effect

I connected my high-fidelity design into a clickable prototype in order to test the App with users

Native dance video

A native dance video was embedded to let users watch without leaving the platform

Streamlined Operations & Increased Reach

Increased online bookings by 30% in the first quarter.
Reduced administrative time for managing schedules.
Received positive feedback on the user-friendly interface for both customers and artisans.