MJ Design
Main visual for Real Estate Agent Landing Page

Real Estate Agent Landing Page

Landing Page • Real Estate • UX Design • Leads Management • Firebase Studio

Tools: Figma, Firebase Hosting Studio, Google Analytics, NN/g Best Practices

Client

Independent Real Estate Agent

My Role

UX/UI Designer

Duration

Concept & V1 Development

Project Focus

Landing Page, Real Estate, UX Design, Leads Management, Firebase Studio

The Challenge

Real estate agents require a trustworthy and elegant landing page to capture quality leads and book appointments. Most existing sites are cluttered, slow, and fail to build user confidence, resulting in high bounce rates and lost opportunities.

UX-Driven Design for Trust & Conversion

A minimalist, single-column page based on Nielsen Norman Group best practices was designed for maximum clarity and user trust. The UI focuses on key trust signals, a clear value proposition, and a frictionless form experience, culminating in a seamless popup for easy appointment booking.

Key Project Steps

Research & Insights Visual

Research & Insights

As UX designer, I leaned heavily on Nielsen Norman Group (NN/g) best practices and curated Medium articles from UX thought leaders. The process included: competitive analysis of real estate landing pages, heuristic evaluations for clarity and trustworthiness, filtering user feedback on Google Reviews and App Store comments from similar tools, and functional analysis of interaction patterns. Pain Points: Users distrust forms asking for too much information too early.

UX Approach Visual

UX Approach

Stick to a single-column layout. Side-by-side fields force users into Z pattern scanning, it slows them down and disrupts focus. But with a vertical layout, the experience aligns with the interface: one question per line, one clear path to completion. → One column = one action = better conversion. UX feeds the logic. UI guides the motion. UX sources: NN Group, Nick Babich

UI Direction Visual

UI Direction

Elegant, minimalist palette with subtle shadows and soft grid alignments. Clean layout with logical hierarchy: headline > trust block > form. Smooth popup transition for appointment booking. Mobile-first principles, then progressive enhancement for desktop.

Blog Development Visual

Blog Development

Frontend: Developed using Firebase Hosting Studio. Analytics: Google Analytics integration for scroll depth, form completion, bounce rate. Scalability: Infrastructure ready for future A/B testing (V2), user segmentation and marketing automation.

Key Features Visual

Key Features

Structured layout following W3C & Opquast best practices. Built-in contact form for lead generation. Real-time appointment request popup. Agent’s contact info always accessible (sticky nav + footer). Animations and interactions designed to be elegant and non-distracting.

Outcomes & Future Vision

  • Increased form completion due to trust-enhancing layout.
  • Decreased bounce rates with improved mobile structure.
  • Future-ready for split-testing and conversion optimization.